Recovery from substance and alcohol abuse is a growing marketing with thousands of addiction recovery centers located all over the United States, but with 10 percent of adults reporting that they are in recovery or seeking it. With that said, there is a lot of competition and a huge market for addiction marketing. Staring down a competitive market, a general company would find a way to attract clients through clever marketing strategies and marketing that promotes their brand and advantage over the market. Addiction marketing is, however, a nit-picky business. There are certain difficulties that addiction marketing can face when it comes to the industry.
When it comes to addiction marketing, here is a list of unique challenges to consider with marketing:
1. Maintaining Trust
Nearly 50 percent of those seeking treatment will purposefully avoid an addiction treatment center if they can’t find any reviews for their services– good and bad. Addiction is a life-threatening disease and hard condition to manage. A favorable addiction center will have reputable professionals that can help a person recover successfully. In order to attract traffic, an addiction recovery center must gain a level of trust.
The stigma around addiction, despite it being a disease, also keeps people from getting the help they need and want. Even with social media addiction marketing, people will hesitate to engage with recovery centers and their brands. Some people will even avoid recovery websites to avoid scrutiny and humiliation, so they suffer in silence.
People who abuse alcohol and rugs may not realize that they are struggling with addiction. A fraction of people who binge drink on occasion or frequently may not realize they are engaging in alcoholic tendencies. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. Searching For A Brand
When it comes to advertising, most businesses and brands know exactly what to say or do to keep their audiences engaged. Addiction recovery centers don’t have an abundance of advertising because it’s a unique and challenging industry. Addiction marketing for recovery centers can struggle with their concepts.
5. Lack Of Preexisting Relationships
Most patients that seek treatment for addiction come from a relationship between organization and doctors with treatment centers. When a patient confides in a doctor, someone they trust with their overall physical and mental health, that they are struggling with an addiction, they’ll get a referral to certain addiction centers. Addiction marketing can possibly be more effective by word of mouth through support groups and health professionals.
Relapse is an unfortunate, but expected variable when it comes to recovery as most addicts will relapse. A relapse can create a very difficult conflict since a business relies on their trusted reputation, but because the addiction industry is unique, the higher the success rate, the lower patient intake a treatment center will see. Even though a high relapse rate keeps clients engaged, it can tarnish a reputation in the process. It’s important to keep addiction marketing focused on new clients.
Addiction marketing for your recovery center isn’t impossible, but it can be difficult. Finding marketing strategies that will help control and overcome unique challenges of addiction marketing will greatly benefit your treatment center. Content marketing and third-party reviews can help overcome the trust and denial when it comes addiction. Investing and then comparing various addiction marketing strategies can help a treatment center see a higher patient intake. Data points can help you determine which marketing strategies work when it comes to addiction marketing, but also avoid conflicts and pitfalls.